Bristol Photographer
Personal & Professional Brand Photography
Bristol-based headshot and personal brand photographer creating natural, professional portraits and other images for business professionals, in my Bristol studio in St Andrews or on location.
Do you need a library of photos which reflect your brand to post on your website and social media? If so then this is the service you need…..
Jo has a company called The Be Project which teaches children and teachers about drug awareness. Her brand is clean, educational, fascinating and fun.
With my decade working in marketing and global advertising, I am well placed to understand your branding needs. I will understand what you need to say with your photographs, and work out which photos you‘ll need in your library. A typical brand photoshoot will start with a conversation when you will tell me all about your brand and we will discuss how we can say this through your photographs. I’ll have plenty of ideas for you if you’d like to brainstorm. Together, we’ll develop a list of photos which will help you and your brand shine online and in all your marketing communication. We’ll make a plan for your shoot with location and shot lists, and we’ll work out the most economic way to do this.
I charge hourly or half or full day rates to photograph your branding photography needs
Emma is a macrame teacher. She uses social media to make announcements about her macrame workshops so she needed lots of ‘announcement images to jazz up her posts. Her brand is creative, colourful and joyful.
Burgess and Boyd is a boys sports clothes brand. The brand is active, masculine, mischievous and sporty.
What is Personal Brand Photography and why is it important?
Personal brand photography reflects your brand’s values through visual imagery. It creates professional photos that help you look more desirable in your field and stand out against your competition. It helps people see why you are different from others and helps them understand what kind of work you do.
The idea is to create a variety of images that portray you in the best light possible, creating a collection of highly desirable shots meant to represent your brand, as well as your individual personality.
In short, these days YOU are YOUR BRAND. How you look, how you spend your time both in and out of working hours, define your values… and these values are intrinsically connected with your brand’s values.
Personal brand photography is an extension of headshots, the first and fundamental chapter in this photographic story about you. A simple headshot is a fantastic place to start if you have a restricted budget or are just starting your business. Not only are headshots simple to make, but they are also some of the most important branding pictures you can have. Other categories of photos which extend and broaden the story of you are :
Promotional & Advertising Photos – Photographing yourself to sell a product or service is a great way to help potential customers to associate your product or service with real humans. These images help customers visualize their potential and how they will react to what you’re selling.
Action & Interaction Photos – This category includes any image that displays you offering a service experience or demonstrating how to utilize a product. When a customer understands how your service or product works and will be provided, they can be confident that they will receive the same quality of service if they choose to work with you.
Lifestyle Portrait Photos – Lifestyle photos allow you to truly express yourself and create something one-of-a-kind. Images that display a person’s face in intriguing surroundings stimulate a potential client’s interest and lead them to pay attention as they browse through their social feeds. Profile photographs, “get to know me” posts, and graphics for products like ebooks, downloadable manuals, and online courses are all frequently used for lifestyle shots.
Behind-the-scenes Photos – These photographs provide you with the ability to take visitors behind the scenes and share exclusive footage that gives them a closer look at your process. Attractive behind-the-scenes imagery includes photos of you gaining inspiration for a new painting or working on your computer while writing a new blog. These photos are great for any website page or promotional document where you want to provide a more detailed look at your method.
Team &/or Business Partner Photos – Group images of you and your team are vital to have on hand if you have workers and/or a business partner. People appreciate seeing who they will be working with or purchasing from, and displaying photographs of your staff with your brand allows clients to know both you and the people with whom you operate. Potential clients and consumers will gain trust from seeing photographs of you and your team together; think of these images as a means to introduce all of your company’s personnel to your audience.
Why is Personal Branding Important?
Personal branding develops brand identity ie a lasting and memorable brand which will stand out against the competition and have its very own place within its market. As they say, businesses come and go but brands live on. Personal brand photography will build your visual identity, creating a look and feel to your brand which consumers will connect with and carry close to their heart. They will help you build a community of like-minded individuals who will see your brand as their ‘go to’ because they identify with you. In today’s competitive market these photos will build a competitive edge for your brand, making it not just about function but also about feel. Your consumers will be proud to buy your product or service because they will share your values. It is personal brand photography which shows your consumers your brand’s values in an attractive and enticing way.